Luxury lingerie and lifestyle brand Kiki de Montparnasse is taking a bold step forward with the launch of its first swimwear collection. Known for its sophisticated, sensual designs, Kiki de Montparnasse now introduces elegant swimwear options that reflect its signature minimalist appeal.
Alexa Cahill, Global President, outlined her vision for the collection, emphasizing that the move into swimwear felt like a natural progression. With existing patterns, precise fits and deep expertise already in place, the move into swimwear made perfect sense. The brand’s recent success with its bridal line, which resonated strongly with a younger audience, played a key role in inspiring this expansion. Cahill emphasized the opportunity to connect with a new demographic – women who value quality, impeccable fit and designs that stand the test of time.
Last year’s bridal launch provided valuable insights into customer preferences, allowing the brand to expand beyond its loyal Gen X base to younger Millennial and Gen Z shoppers.
The debut collection features 21 styles, including one-pieces, bikinis and cover-ups. The color palette ranges from classic black and ivory to muted tones such as “mink” brown, ” tortue” green, and “la mer” blue. Notable pieces include the asymmetrical one-piece, inspired by a never-before-seen archival lingerie design from a decade ago, updated with a Kiki-specific thong cut. Other standouts include the Lace Inset Balconette Bikini with waterproof lace detailing and the stylish Peep Show Rash Guard with mesh side panels. Cover-ups like the Diamante Romper and pin-tuck cotton voile sets add versatility, perfect for transitioning from beach to bar.
Ranging in price from $150 USD to $550 USD, the collection is available exclusively on the brand’s e-commerce site and at select retailers including Net-a-porter and Saks Fifth Avenue.
Cahill highlighted the brand’s core mission, explaining that Kiki de Montparnasse is rooted in empowerment. The swimwear line is designed to help women feel confident and radiant, whether they’re lounging by the pool or enjoying time on a yacht.
