It was a stark white canvas, punctuated only by the whimsical strokes of art installations, that served as the stage for K-Way‘s R&D Fall/Winter 2024 presentation at Milan Fashion Week Men’s. The ground floor of the BasicNet Group headquarters, transformed for the occasion, became a vibrant testament to the brand’s ongoing evolution: a dance between technical prowess and playful reinvention.
Gone were the bold statements of previous seasons. Instead, K-Way took a measured approach, immersing itself in a meticulous analysis of shapes and materials. The result? A collection that reinterprets classic silhouettes with innovative geometries, where functionality whispers in tandem with femininity.
Le Vrai 3.0, the brand’s star technical fabric, took center stage, fluttering in a kaleidoscope of colors as jackets morphed into flowing skirts and weekend bags. “There’s a sense of movement, a lightness,” observed one attendee, who was captivated by the way the fabric seemed to breathe life into the minimalist space.
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.
Sustainability, a core value of the brand, was woven into the fabric of the collection. Sustainable furs, reimagined through an eco-conscious lens, lined padded jackets and added a touch of textural luxury. The three-layer bonded fabric, a marvel of elasticity and waterproofing, appeared in soft, elegant iterations, proving that technical and beautiful don’t have to be mutually exclusive.
More Read
The iconic tricolor zipper, a K-Way signature, was elevated to a design element, zipping through coats, tops and even pants, its lines accentuated by geometric quilting that echoed on accessories. This subtle playfulness was further enhanced by the introduction of Scuba, a warm, flexible fabric used on tops, skirts and trousers, reconnecting with the brand’s sporty heritage in a contemporary way.
But K-Way hasn’t forgotten its roots. Smooth velvet bombers, a luxurious blend of silk and viscose, added a touch of unexpected glamour, while regular-cut jackets and coats in breathable, waterproof wool reaffirmed the brand’s DNA as the quintessential rainwear purveyor. The pinstripe motif, a nod to timeless elegance, even extended to trousers and Bermuda shorts, proving that practicality can be chic.
This attention to detail extended beyond the garments themselves. Zippered neck-warmer hoods and quilted bodices offered a practical edge, while gaiters protected sleek laced leather boots. It was a testament to K-Way’s unwavering commitment to form and function, ensuring that every element served a purpose without sacrificing an ounce of style.
More Read
Read more: Karry Wang takes on new role as Furla brand ambassador
©Photo: K-Way
