Luxury Swiss watchmaker Piaget has announced South Korean actress Jun Ji-hyun (also known as Gianna Jun) as its latest global ambassador.
For her debut portrait, she wore a gem-set rose gold Piaget Sixtie paired with a Swinging Sautoir necklace, the designs of which were unveiled in Geneva earlier this month.
“Discovering the depths of the archive at Piaget, all the different ways to craft the watches and jewelry with passion and care has been a privilege for me,” said Jun. “It’s an honor to carry on the story today.”
The full campaign, shot by British photographer Ben Hassett, will launch in May with Jun Ji-hyun showcasing the new watch collection.
Benjamin Comar, Chief Executive Officer of Piaget, expressed his admiration for the collaboration: “We are thrilled and honored to now have the very talented Gianna Jun by our sides and for our new icon, Sixtie, to benefit from her impressive aura.”
Jun, 42, has established herself as one of the most influential figures in Asian entertainment with standout roles in films such as 2001’s “My Sassy Girl,” a cornerstone film in the global expansion of Korean cinema, the hit series “My Love from the Star” and appearances in English-language productions such as “Blood: The Last Vampire.”
Before becoming Piaget‘s global ambassador, Jun established impressive relationships with high-profile brands. She has represented Burberry since 2022, appearing in their Holiday 2022 campaign and Daniel Lee’s first creative collection. Her partnership with La Mer began the same year, followed by a Louis Vuitton ambassadorship in 2024.
With this new role, Jun joins the exclusive “Piaget Society“, a prestigious group that includes British rock star and model Ella Richards, Thai actor Nattawin “Apo” Wattanagitiphat and South Korean artist Lee Jun-ho.
