Blackpink’s Jennie stepped into the spotlight as the star of Jean Paul Gaultier‘s Pre-Fall 2025 campaign. The French luxury brand named the K-pop star “the ultimate Gaultier muse” in a new campaign that showcases the brand’s signature design codes through an elemental lens.
The campaign arrives at a pivotal moment for the brand, serving as a bridge before the new permanent Creative director, Duran Lantink, unveils his first collection. The Pre-Fall 2025 pieces, created by the brand’s in-house design studio, draw inspiration from the four classical elements: water, fire, earth, and air.
Photographer Max Siedentopf captured Jennie as the brand describes her: “a modern-day showgirl, commanding the stage of this visual universe.” The campaign imagery blurs the lines between fantasy and reality, showcasing Gaultier’s renowned corsetry, sharp tailoring, and trompe l’œil techniques in new ways.
“This campaign felt like stepping into a dream,” Jennie shared in the campaign’s press materials. “Every look had its own energy – fluid, fiery, grounded or light – and I loved expressing all those sides of myself through Gaultier’s incredible designs.” Jennie added that Jean Paul Gaultier has always inspired her to embrace boldness, making this collaboration a natural celebration of that fearless spirit.
Jennie has long held the nickname “Human Chanel” due to her extensive partnership with the French fashion house. However, this Gaultier campaign demonstrates her versatility as a fashion icon. Her influence extends far beyond a single brand, as evidenced by her previous collaborations with Calvin Klein, adidas, and Jacquemus.
Styled by Minhee Park and Leopold Duchemin, the campaign features double denim ensembles and body-skimming silhouettes with bold Gaultier branding. Each look represents a different element while maintaining the distinctive DNA of the house that has captivated fashion enthusiasts for decades.
This collaboration comes as Jean Paul Gaultier prepares for its next chapter under Duran Lantink‘s creative direction, following years of rotating guest designers. Lantink’s appointment signals the brand’s commitment to establishing a permanent vision after ending its ready-to-wear operations in 2014 and recently resuming production.
Jennie’s casting reflects Gaultier‘s strategic expansion into global markets, particularly in Asia, where she continues to influence fashion trends as a style icon.
The campaign crew included Seonyeong Lee for hair styling, Joyoun Won for make-up, and Cam Tran for manicures, creating a comprehensive visual story that positions Jennie as both subject and spectacle. Division Global managed the production, and Christian Feltham designed the set, transforming each frame into a stage where performance and fashion intersect.
