Golden Goose’s global ambassador Jackson Yee effortlessly embodies the brand’s authentic spirit and passion for creativity in the latest Lightstar sneaker campaign. Photographed by Yu Cong, Yee showcases the white version of the retro-inspired Lightstar sneaker, which features a mesh and laminated leather upper, chunky sole and ultralight EVA foam midsole.
The 24-year-old Chinese actor, singer and dancer, who began his career as a child star when he joined the Chinese band TFBoys in 2013, has not only gained global recognition for his multifaceted talents, but has also explored new territories in art and fashion, which aligns perfectly with Golden Goose’s core values.
Over the years, he has endorsed a number of luxury brands including Givenchy, Emporio Armani, Armani Beauty, Tiffany & Co. and Jaeger-LeCoultre. He is a spokesman for adidas through 2021. Earlier this year, Yee was named global ambassador for eyewear company Lindberg.
Yee’s collaboration with Golden Goose marks a significant step for the brand’s growth in the Asian market. CEO Silvio Campara praises Yee’s multi-faceted approach to creativity that resonates with the brand’s identity. “Jackson [Yee] embodies genuine creative energy and passion for what he does, aligning perfectly with the core values and authentic spirit of Golden Goose,” Campara said.
Available in white, pink and silver, the Lightstar sneakers can be personalized through Golden Goose’s co-creation experience, with artisans offering a range of embellishments to make each pair unique.
Known for his roles in critically acclaimed films such as “Better Days,” “A Little Red Flower,” and “Full River Red,” as well as the TV series “The Longest Day in Chang’an,” Yee has received numerous awards and accolades throughout his career. His musical talents have also shone through with hit singles and a successful third studio album, “Liu Yanfen,” released in 2023.
Yee’s philanthropic efforts are equally impressive, with his appointment as the WHO China Special Envoy for Health in 2017 and the establishment of his own charity, the Jackson Yee Fund, which supports the China Foundation for Poverty Alleviation’s Child Companion Plan program.
As a Golden Goose’s global ambassador, Yee joins a roster of talented individuals that includes figure skaters Keegan Palmer, Rune Glifberg and Olympic bronze medalist Cory Juneau, as well as tennis ace Matteo Arnaldi and padel player Arturo Coello.
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