| Dior Cruise 2027 campaign was photographed at the Los Angeles County Museum of Art by Sam Rock. Jennifer Lawrence, Greta Lee, Taylor Russell and Drew Starkey appear in the images. Jonathan Anderson presented the Cruise 2027 collection at LACMA in May. The campaign highlights new Dior bags and artist collaborations. |
The Dior Cruise 2027 campaign brings the collection back to the Los Angeles County Museum of Art (LACMA), where Jonathan Anderson presented it earlier this year. Rather than recreating the formal setting of the show, the images place Jennifer Lawrence, Greta Lee, Taylor Russell and Drew Starkey inside the galleries as visitors.
Photographed by Sam Rock, the series considers the relationship between observing art and being observed. The actors look at paintings, move through rooms and appear together in quieter group moments. The approach is constructed, but it avoids the feel of a standard celebrity portrait series.
LACMA is more than a backdrop. It extends the context in which the collection was first shown and supports Anderson’s growing interest in connecting Dior with artists, museums and objects.
Several works appear directly in the photographs, including Claude Monet’s “Water Lilies” and a landscape by Jacob van Ruisdael. Monet’s presence also links the campaign with Dior’s recent floral references and with the Musée de l’Orangerie in Paris, home to the artist’s large Nymphéas panels.
The clothes create contrast against the galleries. Bright colour, graphic pattern and embellished surfaces sit beside more restrained looks, giving each actor a distinct identity while keeping the collection visually coherent.
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Accessories are especially prominent. Taylor Russell carries the triangular Dior Initials Hobo, while Greta Lee appears with the two-handled Dior Double satchel. Drew Starkey carries the oversized Dior Double-Up Messenger. The Dior Granville Shopper and suede Granville Duffle also appear.
Starkey’s wardrobe adds another art reference. He wears American-style shirts created with Ed Ruscha, using text drawn from the artist’s work. Inside a museum, that collaboration makes the boundary between artwork and garment deliberately uncertain.
This fits Anderson’s wider direction at Dior. Since becoming Creative director, he has worked with artists including Sheila Hicks and Magdalene Odundo. His first collection for the house was presented with 18th-century still-life paintings by Jean Siméon Chardin on loan from the Louvre.
The idea also has historical grounding. Before establishing his fashion house, Christian Dior worked as a gallerist. Anderson’s approach therefore develops an existing link rather than adding an unrelated cultural theme.
What works best is the clarity of the setting. You can read the images as fashion photographs, a museum visit or a study of how famous faces are framed in cultural spaces. The bags remain easy to identify, while the actors appear less fixed than in conventional studio imagery.
There is still some distance in the group scenes. The smiles and shared glances can feel controlled, and the photographs reveal little about each actor’s personal response to the art. More specific moments of looking might have made the museum setting feel even more necessary.
Even so, the Dior Cruise 2027 campaign gives the collection a useful second context after the show. It connects clothing, accessories, Hollywood and art without turning LACMA into simple decoration.
Stylist: Benjamin Bruno
Hair: Guido Palau
Make-up: Yadim Carranza
Manicure: Ama Quashie
Set design: Poppy Bartlett
Production: Holmes
