Greta Lee exudes confidence and authenticity in her debut as the face of Calvin Klein’s Fall 2024 campaign. Directed and shot by acclaimed photographer Mert Alas, the campaign captures everyday moments from a fresh perspective, showcasing Lee’s powerful personality as she goes about her day wearing the brand’s latest underwear collection.
Set to the bouncy beat of “We Got the Beat” by The Go-Go’s, the campaign film amplifies Lee’s energy and statement styling. As she steps out into the morning sun, the actress exudes sensuality and empowerment, embodying the essence of the Calvin Klein brand.
“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I’ve never shown before,” said Lee. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I’m so proud of it.”
Inspired by the electric energy of fall in the city, the collection evokes architectural textures and a cityscape color palette from dawn to dusk. Calvin Klein’s Fall 2024 underwear line breathes new life into the brand’s iconic styles with modern details and styling.
The Modern Cotton Air collection updates the brand’s iconic underwear with a lightweight modal blend and mesh lining for breathable support, while Modern Cotton Lace blends intricate designs with comfortable stretch. Tonal Logo styles balance sophistication and comfort with matte gloss construction in new seasonal colors. The Sheer Marquisette collection’s allover lace design pops when styled with loose denim and poplin shorts, perfect for making a bold statement.
Read more: Loewe’s Fall/Winter 2024 campaign features Daniel Craig and Greta Lee
©Photo: Calvin Klein
