Loewe’s Fall/Winter 2024 campaign featuring British actor Daniel Craig and American actress and Loewe‘s ambassador Greta Lee. The collaboration, shot by photographer David Sims and styled by Benjamin Bruno, presents a minimalist portrait series that highlights the unique charm of both stars.
Known for his suave persona, Daniel Craig reveals a range of dramatic moods under Sims’ lens. From dashing and brusque to pensive and eccentric, his expressive body language is enhanced by Jonathan Anderson’s innovative designs. The collection’s knitwear and denim pieces exude a boyish charm while maintaining a mature and sophisticated edge.
Greta Lee, with her poised and powerful presence, embodies the cool artist-intellectual.
Anderson’s oversized silhouettes and garden motifs come to life through her portrayal, adding a touch of whimsy to the collection. Lee’s ability to combine strength with subtlety makes her the perfect ambassador for Loewe’s vision.
Greta Lee, with her poised and powerful presence, embodies the cool artist-intellectual.
Anderson’s oversized silhouettes and garden motifs come to life through her portrayal, adding a touch of whimsy to the collection. Lee’s ability to combine strength with subtlety makes her the perfect ambassador for Loewe‘s vision.
The beauty team, including hairstylist Duffy, make-up artist Lucia Pieroni and manicurist Ama Quashie, did an outstanding job of enhancing the looks of both Craig and Lee. Set design by Poppy Bartlett and production by Holmes Production add the finishing touches to this visually stunning campaign.
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