The COS Fall/Winter 2024 collection graced the runway at New York Fashion Week, transforming the industrial Agger Fish Building at the Brooklyn Navy Yard into a haven of understated elegance. The H&M-owned brand, known for its accessibility and sophisticated design ethos, presented a collection that seamlessly blended structure and fluidity, a nod to the captivating work of choreographer Pina Bausch. Creative director Karin Gustafsson, a Royal College of Art alumna, delivered a compelling testament to the brand’s ability to capture the zeitgeist while maintaining its signature minimalist aesthetic.
Gustafsson’s vision for COS Fall/Winter 2024 resonated through a palette of earthy tones, rich textures, and vibrant fabrics, with pops of green adding a refreshing contrast. The collection showcased the brand’s commitment to innovative design and expert craftsmanship, evident in the tactile surfaces and meticulously crafted silhouettes. Oversized leather jackets, exaggerated barrel-leg trousers, and flowing scarf dresses exuded an air of effortless chic, while draped wool outerwear and sharp tailoring provided a sophisticated counterpoint.
The collection expertly balanced current trends with timeless appeal. Sheer layers, spidery knits, and tie-neck blouses added a touch of romanticism, while the brand’s burgeoning accessories line provided the perfect finishing touches. Gustafsson’s attention to detail was evident in the ballet flats adorned with detachable beaded tassels, which could also be worn as earrings, and the matching socks that created a chic sock-bootie effect. New clutch designs, some with tassel accents, and a spacious shopper tote completed the looks, offering both style and practicality.
COS Fall/Winter 2024 also marked the debut of the brand’s Atelier collection, a curated selection of elevated pieces that embody the epitome of quiet luxury. Inspired by the fluidity of movement and the elegance of ballet, the Atelier collection featured softened shapes, intricate layering, and artful draping. Transparency and shimmering surfaces played against rich, textured coats, creating a captivating interplay of textures and a sense of sophisticated tactility.
The collection culminated in a breathtaking display of eveningwear, epitomized by a bias-cut black gown with a dramatically low back secured by delicate ribbons and a sweeping ivory train. COS Fall/Winter 2024 served as a powerful reminder of the brand’s ability to seamlessly blend accessibility with high-end design, offering a compelling vision for the modern wardrobe.
©Photo: COS
