Charli XCX brings her signature style to a classic sneaker silhouette. The Converse x Charli XCX By You experience offers a limited-time opportunity to design your own personalized pair of Chuck Taylor All Stars, drawing inspiration from the artist’s “Brat” album and her well-worn sneakers.
Charli XCX’s long-standing affection for Converse is well known, and this project places the Chuck Taylor All Star, her daily footwear choice, at the forefront. Through Converse’s customization platform, you can access a selection of design elements curated by Charli herself. This initiative celebrates her creative direction and allows you to craft a shoe that reflects her distinct aesthetic.
A notable feature is the pre-distressed finish, which is designed to replicate the appearance of Charli’s personal sneakers. The canvas uppers use a trompe l’œil technique with printed tears and discoloration to achieve a worn-in effect without compromising the material’s integrity. Washed laces and an aged sole stripe complete the weathered look.
The customization options are deeply connected to her work. You can choose from a color palette of classic black and white or softer tones like brown rice, winter sky, and bridal rose. Patches and license plates feature references such as “XCX,” “365,” “Angel,” and “Party Girl.” You can also customize the outsole with “Party Girl” or “Brat” graphics. Each pair includes lock-and-key heel charms engraved with “Brat,” a nod to her track “Unlock It.”
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The accompanying visual campaign, shot by photographer Petra Collins, captures the raw energy of Charli and the product.
The Converse x Charli XCX By You experience will be available for a limited time, starting on August 5, 2025, at 10:00 a.m. CET. The collection is exclusive to Converse.com in Western Europe.
