Church’s unveils its Holiday 2024 campaign, which blends traditional British sophistication with playful irreverence. Set against the magnificent backdrop of St. Giles house in Dorset, the ancestral home of the 12th Earl of Shaftesbury, the compelling narrative showcases the brand’s evolution while honoring its rich heritage.
Under the creative direction of David James and through the lens of Phil Poynter, the campaign captures a delightful transformation from refined elegance to unbridled celebration. The carefully selected cast embodies the perfect balance of aristocratic grace and contemporary spirit, initially portraying the expected decorum of such a grand setting.
As the story unfolds, convention gives way to exuberance. The models, initially poised and proper, surrender to the infectious spirit of the season. Their transformation culminates in a joyous display of uninhibited celebration, dancing on tables in a perfect representation of how Church’s seamlessly blends tradition with modern expression.
