Isabel Marant’s new Spring/Summer 2025 campaign brings together fashion legend Kate Moss and K-pop sensation Seonghwa of Ateez. Shot in Paris by Robin Galiegue and styled by Emmanuelle Alt, the campaign is all about easy, timeless style.
British supermodel and fashion icon Kate Moss is a long-time friend of Isabel Marant. She perfectly represents the Isabel Marant woman – effortlessly chic, seductive and timeless. In this campaign, Kate showcases standout pieces including a bold leather jacket and the new Altay bag in sleek black leather. Her natural style also highlights Isabel Marant’s iconic Hobo Soft bag, known for its relaxed bohemian appeal.
For the first time, Isabel Marant has chosen a global K-pop star to represent the men’s collection. Seonghwa, from the popular group Ateez, brings fresh energy and youthful charm to the campaign. Isabel Marant first met Seonghwa in Los Angeles and immediately saw him as a perfect fit. Known for his individual style and popularity in the K-pop world, Seonghwa effortlessly represents the relaxed, free-spirited vibe of Marant Homme.
This special campaign celebrates the meeting of two different eras: Kate Moss, an icon of the 1990s, and Seonghwa, a star of the 2020s. Isabel Marant beautifully bridges different cultures and generations, presenting a style that appeals to everyone from classic elegance to youthful modernity.
Behind the scenes, hair was styled by Damien Boissinot, make-up by Diane Kendal and casting by Piergiorgio Del Moro. This campaign clearly shows Isabel Marant‘s ability to create timeless yet modern fashion that speaks to all generations.