Set against the backdrop of Paris, Chloé‘s Pre-Fall 2024 campaign showcases Creative director Chemena Kamali’s debut collection, which embodies the brand’s signature feminine aesthetic.
Photographed by Sam Rock, the campaign features a diverse cast of models including Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar and Ornella Umutoni. The models grace the streets of Paris with the majestic Eiffel Tower as a stunning backdrop, creating a dreamy atmosphere that perfectly complements the collection.
The models are adorned in sheer, ruffled gowns in a delicate palette of peach, nude, white and blue, exuding an air of confidence and natural beauty. The ethereal fabrics and soft hues blend seamlessly with the Parisian setting, creating a visual symphony that celebrates the timeless elegance and femininity for which Chloé is renowned.
Alongside the captivating ready-to-wear pieces, Chloé also introduces its new Bracelet bag, a modern interpretation of a classic design from the brand’s archive from the early 2000s. The bag’s soft crescent shape and versatile design make it the perfect accessory for both day and night looks, with a removable ring bracelet handle and detachable crossbody strap.
Under the creative direction of Chemena Kamali, with styling by Lotta Volkova and casting by Ashley Brokaw, the campaign also includes a film directed by Frank Lebon.
Read more: Chloé Pre-Fall 2024
