Chloé‘s Fall/Winter 2024 campaign offers a captivating glimpse into Chemena Kamali’s first runway collection for the renowned fashion house. Captured through the lens of acclaimed photographer David Sims, the imagery showcases an enchanting blend of nostalgia and modern elegance.
The campaign features an all-star cast of models, including Kaia Gerber, Rianne van Rompaey, Diane Chiu, Yar Aguer and Rosalieke Fuchs, who embody the essence of the Chloé woman. Elodie David Touboul’s masterful styling takes center stage, with flowing silhouettes and intricate details that captivate the eye and spark the imagination.
Sims’ black-and-white portraits evoke a timeless allure, highlighting the models’ direct gazes and unique personalities. These images transport the viewer to an eternal Chloé moment, where femininity and strength intertwine seamlessly. In contrast, the color photographs emphasize the fluid nature of the collection, drawing comparisons to the graceful movements of koi fish in a dark pond.
Kamali’s vision for the campaign was to capture a cinematic intimacy that places the Chloé woman at the center of the story. “The Chloé woman is at the center, her aura, her direct gaze, and personality draw you into an eternal Chloé moment,” she reveals.
The Fall/Winter 2024 campaign pays homage to Chloé‘s rich archives while embracing a fresh, boho-revival aesthetic. Kamali’s soft, feminine designs are brought to life through Sims’ lens, creating a harmonious blend of nostalgia and modernity.
