Skims has unveiled its latest campaign featuring global sensation Charli XCX. The avant-pop and electronic superstar, known for her chart-topping hits and collaborations with the likes of Billie Eilish and Lorde, brings her carefree and rebellious spirit to the forefront in this stunning shoot.
Captured by photographer Petra Collins, known for her feminine and dreamy aesthetic, the campaign showcases Charli XCX in Skims’ brand new Cotton Rib and Cotton Fleece styles. Designed for an upscale, sporty look, the collection is constructed with the ultra-comfortable cotton fabrics that Skims customers have come to love.
Charli XCX’s involvement in the campaign comes at a time when she is enjoying immense success and widespread fame. Her latest album ‘Brat‘ has captivated audiences worldwide and she is set to embark on her biggest ever headline shows in arenas across the UK later this year. In addition, Charli will team up with longtime collaborator Troye Sivan for their highly anticipated co-headlining US arena tour, ‘Charli XCX & Troye Sivan Present: Sweat‘, which kicks off in September.
This summer, dubbed “Brat Summer,” has seen Charli XCX’s influence extend beyond music, inspiring a bold and unapologetic lifestyle trend that resonates with her fans and aligns perfectly with Skims’ ethos. “Skims empowers people to feel confident in their own skin, which is the essence of Brat,” said Charli XCX. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
Kim Kardashian, Co-Founder and Chief Creative Officer of Skims, expressed her excitement about the collaboration, saying, “Having Charli XCX as the face of our new Skims campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond” stated Kim Kardashian, Co-Founder and Chief Creative Officer, Skims, “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as Skims is always trying to highlight individuals at the forefront of culture.”
The campaign images feature Charli XCX wearing key pieces from the Cotton Rib and Cotton Fleece collections, including the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie and Cotton Rib Bikini.
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