Calvin Klein has always known how to grab attention, and their Spring 2025 campaign featuring Bad Bunny proves they haven’t lost their touch. The Grammy-winning Puerto Rican superstar appears in a series of striking images that showcase both his tattoos and the brand’s latest underwear innovations.
Shot by renowned photographer Mario Sorrenti, the campaign strips away excess to focus on what matters: confidence, sensuality and authentic star power. Set against a minimalist backdrop, Bad Bunny’s natural charisma becomes the perfect canvas to showcase Calvin Klein’s latest designs.
“This has been in the works for some time now; seeing it finally come to life has been gratifyinge,” stated the multi-platinum artist. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
The campaign video, set to Bad Bunny‘s track “EoO” from his latest album, shows the artist in his element – comfortable, confident and completely captivating. His physique and presence have sparked widespread reaction online, with fans responding enthusiastically across social media platforms.
The Spring 2025 collection introduces significant updates to Calvin Klein’s signature underwear line. The new Icon Cotton Stretch features a stitch-free Infinity Bond waistband for superior comfort, along with a supportive contour pouch and enhanced shape retention.
By partnering with Bad Bunny at the height of his influence, Calvin Klein connects with an audience that follows the artist, while reinforcing its reputation for working with the most compelling personalities in entertainment.
