With the campaign at the forefront, Burberry reaffirms its deep connection to British heritage and craftsmanship. The project, titled It’s Always Burberry Weather: Postcards from London, enlists the Academy Award-winning duo behind Shakespeare in Love, Olivia Colman and John Madden.
Across four short films, Colman portrays various Londoners, including a cricket enthusiast, a chip shop worker, a busker, and a lively tour guide, who meet wide-eyed tourists dressed head-to-toe in Burberry. Madden directs the vignettes, which capture London’s warmth and wit through Burberry’s signature trench and evolving outerwear icons.
Daniel Lee, the brand’s chief creative officer, describes the project as a tribute to the many personalities that bring London to life. Models Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford appear alongside Colman. Each model is clad in pieces that showcase Lee’s modern vision of British tailoring.
Follow all the latest news from Fashionotography on Flipboard, or receive it directly in your inbox with Feeder.
You might also read
The campaign showcases Burberry’s latest designs, including the reimagined Castleford trench, which is crafted in Yorkshire, and the new Fitzrovia coat, whose flared silhouette reimagines traditional rainwear. Classic menswear styles, such as the Chestwood trench, draw inspiration from the 1980s archive. Down-filled coats and shearling jackets reinterpret cold-weather fashion with refined materials and soft tones of clam, ice, and clay brown.
Photographed by Drew Vickers, the outerwear campaign extends beyond film. Pop-up shops echo the spirit of rail travel — a nod to founder Thomas Burberry’s pioneering role in British exploration. The interiors borrow cues from historic train stations and Arts and Crafts detailing, mirroring the themes of the Winter 2025 collection.
As a further nod to the brand’s heritage, select pop-ups feature replicas of the 1930s Haymarket clock, while the original, restored with gold leaf and German opal glass, now hangs at Burberry’s Horseferry House headquarters.
