Calvin Klein‘s Fall 2024 denim campaign features Thai actor and artist Bright Vachirawit, known simply as Bright, in a captivating series of images showcasing the brand’s signature denim styles for the new season.
Shot by photographer Park Jongha and directed by AJ Duan, the campaign captures Bright’s effortless confidence and laid-back style against vibrant blue and green studio backdrops.
Bright effortlessly embodies the essence of Calvin Klein’s denim-centric Fall 2024 collection. The campaign highlights key pieces such as the 90s Straight Jean, a quintessential silhouette that serves as the perfect foundation for a range of polished yet casual looks. Bright pairs these jeans with the Monologo Tee, Modern Cotton Air Trunks, 90s Trucker Jacket and Relaxed Archive Logo Tee, demonstrating the versatility of Calvin Klein’s denim offering.
The collection also features workwear-inspired fits, with Bright wearing the 90s Loose Jeans alongside the sleek Windbreaker Jacket, layered under a cozy Sherpa Denim Jacket for added texture and warmth. In another look, he wears the classic Standard Straight Jeans with a slim denim shirt in a contrasting wash, topped off with the Twill Nylon Bomber Jacket.
©Photo: Calvin Klein
