Bally introduces its Spring/Summer 2023 campaign, showcasing Creative director Rhuigi Villaseñor’s debut collection. The campaign, photographed by Harley Weir and styled by Emmanuelle Alt, presents an evocative and innovative interpretation of contemporary opulence.
Nature’s power has always been fundamental to Bally’s essence. Set against a backdrop of natural elements and a rugged, windswept shoreline, models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun and Feranmi Ajetomobi take center stage, exuding the self-assurance ingrained in the collection.
The Bally Spring/Summer 2023 campaign utilizes the contrast of deep blue skies and the interplay of light on water to accentuate metallic leathers, gold-toned Bally emblem accents, distressed denim, and open designs. This artistic vision merges Villaseñor’s daring approach with deluxe accessories that emphasize the brand’s long-standing tradition of fine craftsmanship.
I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.
Creative director Rhuigi Villaseñor
