AMIRI has entered a landmark partnership with FC Barcelona, becoming its official formalwear provider. This collaboration unites Los Angeles–based craftsmanship with the Catalan sporting legacy, reimagining how elite athletes present themselves off the pitch.
FC Barcelona, with its 125-year heritage and unparalleled trophy cabinet, has always carried a sense of grandeur that extends beyond sports. Now, through AMIRI, that legacy gains a sartorial counterpart that is sharp, deliberate, and contemporary. The agreement covers both the men’s and women’s squads, as well as the executive leadership. This signals a holistic shift in how the club will dress for public appearances, galas, and off-field engagements.
Mike Amiri, the founder and creative director of his eponymous brand, views this partnership as a natural alignment of values. “Soccer and fashion share a spirit born from passion, precision, and creativity,” he notes. “Each is about mastering your craft and expressing who you are through movement and form.” For AMIRI, which has long been inspired by the magnetism of Hollywood icons, the footballer becomes a new kind of leading figure: equally charismatic and commanding.
The collection, which debuts in winter 2025, draws directly from FC Barcelona’s chromatic identity: deep navy and garnet, the hues that have defined the Blaugrana kit for over a century. The winter tailoring collection features six-button wool overcoats in club navy paired with sharply cut jackets – double-breasted for men and single-breasted for women – and gently flared trousers in fine white-on-navy pinstripe wool. These are not costumes; they are garments built for presence, with the same attention to drape and line that AMIRI applies to red-carpet suiting.
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Come summer, the formality softens without losing intent. The classic AMIRI blouson with a shirt collar returns in lightweight pinstripe fabric, its breast pocket subtly marked by the brand’s MA Monogram. Knit pieces in sports-influenced silhouettes feature tonal embroidery of the AMIRI logo and the FC Barcelona crest, striking a balance between tradition and innovation. Accessories complete the look, including pinstripe poplin shirts for winter matched with garnet-and-blue striped ties and discreet gold bar tie clips.
This is not mere branding draped over athletes. Rather, it is a recalibration of how a football club engages with aesthetics, identity, and global image, traditionally seen through the lens of sport. Manel del Rio, CEO of FC Barcelona, emphasizes the club’s belief that “elegance is also part of the way we represent the club, both on and off the pitch.” By choosing AMIRI, Barcelona aligns with a brand that understands modern masculinity and femininity as evolving expressions, not fixed ideals.
Since its founding in 2014, AMIRI has risen swiftly, grounded in a distinctly Californian ease that never sacrifices sophistication. The brand’s relaxed tailoring-soft shoulders and gently defined waists-exudes control. This sensibility aligns with FC Barcelona’s ethos: rooted in tradition yet ever-evolving, confident yet adaptable.
What stands out in this partnership is the mutual respect between the two brands. AMIRI doesn’t impose its aesthetic wholesale. Instead, it listens to the club’s visual language and responds in kind. Garnet and navy are not just colors applied to fabric; they are treated as emotional registers and woven into the garments’ very fiber. Even the pinstripe, a classic menswear motif, is reworked intentionally, appearing in unexpected places, such as summer knits or tailored trousers. It is always calibrated to the wearer’s role and the season.
For soccer fans with an eye for style, this collaboration signals a broader shift in sports fashion. Teams are not just athletes in uniforms; they are global ambassadors who must carry themselves with grace in every setting. For fashion observers, the collaboration demonstrates how a luxury brand can enter a new market without losing its identity. AMIRI’s work with FC Barcelona avoids gimmickry. There are no loud logos or exaggerated cuts, only precision, restraint, and relevance.
The timing is apt. As sports and culture continue to intersect more visibly, the line between athlete and icon becomes blurred. AMIRI offers FC Barcelona more than just clothing; it offers a visual vocabulary for that transition. It enables players to enter boardrooms, press conferences, and charity events with the same confidence with which they perform on the field.
This partnership reflects a larger trend in menswear and womenswear: the demand for versatility. Garments must be able to transition between contexts – sporting, civic, and ceremonial – without losing their integrity. AMIRI meets this demand by grounding its designs in tailoring fundamentals while incorporating subtle nods to athletic energy. The result is formalwear that feels alive, not archival.
In an era where image is inseparable from identity, FC Barcelona’s choice of AMIRI as its formalwear partner is strategic and symbolic. It tells the world that the club values presentation as well as victory, history as well as evolution. For AMIRI, this partnership proves that its vision resonates beyond runways and into the heart of global institutions.
There is no need for fanfare here. The clothes speak for themselves.
