Alaïa has unveiled its Year of the Snake campaign, photographed by Tyrone Lebon. Lebon captures Chinese top model He Cong in the refined atmosphere of a Parisian venue, where French sophistication meets traditional Chinese artistic elements.
The photographs show He Cong wearing Alaïa‘s signature pieces against a backdrop that harmoniously blends Eastern and Western aesthetics.
Beauty expert Christelle Cocquet’s make-up complements Damien Boissinot’s hairstyling, with casting by Ashley Brokaw.
