The release of Marvel Studios’ “Deadpool & Wolverine” has sparked an exciting collaboration with adidas, resulting in an exclusive collection celebrating the iconic franchise. This groundbreaking partnership brings together the worlds of fashion and entertainment, offering fans a unique opportunity to immerse themselves in the universe of their favorite superheroes through a range of adidas Originals and Performance footwear and apparel.
The adidas x Marvel Studios “Deadpool & Wolverine” collection showcases a perfect blend of adidas’ signature style and the unmistakable characteristics of Deadpool and Wolverine. The collection includes two themed Rivalry Low shoes, an adizero Electric cleat, graphic t-shirts and an adidas Originals silhouette worn by the characters in the film. Each piece is meticulously designed to capture the essence of these beloved superheroes, with a focus on their distinctive color schemes and iconic details.
One of the standout pieces in the collection is the Deadpool-inspired Rivalry Low, which features tongue-in-cheek jokes on the sock liners, censored language and storage pouches – a playful nod to the seemingly excessive amount of pouches the Merc with a Mouth keeps on his costume.
Equally impressive is the Wolverine-inspired Rivalry Low, which features color blocking that pays homage to Wolverine’s classic yellow superhero suit. This suit will make its highly anticipated debut in the movie, making the Rivalry Low a must-have for fans who want to show their love for the character.
Shane Jochum, Senior Director NAM Strategic Partnerships at adidas, expressed his excitement for the collaboration, saying, “Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
The collection builds on adidas’ multi-year relationship with Marvel, which has produced other collections and costumes such as “Black Panther: Wakanda Forever“.
The adidas x Marvel Studios “Deadpool & Wolverine” collection will be available for purchase in select markets beginning August 1st. Fans can access the collection through the adidas app, online, in-store and select retailers.
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