Tommy Hilfiger and the Cadillac F1 team are back on the grid together, and this time, the collection they’ve built feels less like a merchandise drop and more like a declaration.
The fanwear line arrives as the Cadillac Formula 1® Team makes its historic debut as the eleventh constructor in the FIA Formula 1 World Championship. Tommy Hilfiger has been named the team’s official apparel partner, a role that carries real weight, given the brand’s long and well-documented presence in the paddock. Hilfiger first sponsored a Formula 1 team, Team Lotus, in 1991, and he has been involved ever since. He dressed Ferrari through the early 2000s, returned in 2018 with Mercedes-AMG and Lewis Hamilton, and launched the popular Tommy x Lewis collections. Now, he stands at the start line of something new.
The collection itself is clean and deliberate. It includes replica versions of the team kit, driver caps, T-shirts, and polos, as well as a range of co-branded styles. A unisex black replica crew hoodie is priced at $159.99, and a full-snap varsity bomber jacket retails for $259.99. The color palette is restrained, featuring red, white, and black with metallic and chrome accents that pay homage to American automotive heritage. Nothing loud. Nothing unnecessary. The clothes say what they need to say and nothing more.
Lea Rytz Goldman, Global Brand President at Tommy Hilfiger, put it plainly: “This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion to sports and entertainment, and Formula 1 is now a major cultural force in which we are uniquely involved. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible, and made for fans.”
The word “collectible” is important here. The collection won’t stop at this initial drop. City-inspired Race Specials will capture the energy of Miami, Austin, and Las Vegas through unique colorways and localized artwork. Graphic updates will channel the identity of the team, race locations, and drivers. The season becomes the release schedule. The races provide the context.
What makes this partnership feel earned rather than opportunistic is the shared American identity at its core. Backed by TWG Motorsports and General Motors, Cadillac enters a sport long dominated by European manufacturers and heritage teams. Tommy Hilfiger, born in Elmira, New York, built a career translating American confidence into clothing. He once declared that “race car drivers are the new rock stars,” a statement that sounds like a throwaway line until you consider that he has believed it since he was a teenager watching races at the Watkins Glen Grand Prix Race Course.
Cassidy Towriss, the Cadillac F1 Team’s Chief Brand Advisor, described the collaboration’s logic with characteristic directness: “This collaboration brings together two iconic American brands with a shared belief in design, performance, and cultural relevance. Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track.”
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Working with Tommy Hilfiger gives Cadillac instant credibility in a paddock where heritage and storytelling carry real weight. It also reinforces the idea that this is not just an American team imitating European tradition. Rather, it is a team that intends to bring its own design language, confidence, and sense of style to the sport.
Tommy Hilfiger entered Formula 1 by dressing Lotus and Ferrari in the 1990s. Then, in 2018, the brand partnered with Lewis Hamilton and Mercedes to create special capsule collections. More recently, Tommy Hilfiger designed the team kit for the fictional APXGP in F1: The Movie (2025) and launched it as a limited-edition item for fans. Now, the film’s fictional energy flows directly into a real team.
The collection is notable not only for itself, but also for what surrounds it. As part of the partnership, Sergio “Checo” Pérez was appointed Global Menswear Ambassador, adding a genuine human face to the collaboration and signaling the brand’s intention to create driver-led content throughout the season.
Formula 1 has changed. The paddock is no longer just a place where engineers debate aerodynamics. With LVMH becoming a global partner in 2025 under a historic 10-year agreement, the sport’s relationship with fashion continues to grow in scope and significance. Tommy Hilfiger understood this before most.
