The Puma King Indoor takes center stage in the brand’s new “Royalty” pack, which pays tribute to football legends such as Johan Cruyff, Diego Maradona and Pele. Using the classic colors of the World Cup teams, the sneaker blends heritage with modern street style.
First introduced nearly 60 years ago, the Puma King has become a football staple. The King Indoor version debuted in 1999, and by the early 2000s, it was a favorite of fashion-forward youth. Now the “Royalty” pack brings a new energy to this timeless silhouette.
For the launch, Puma teamed up with three female streetballers for a campaign that showcases a day in their shoes. The brand also partnered with Dutch label Lack of Guidance for a King’s Night event in Amsterdam featuring panel discussions, music and more. The first episode was filmed in Johan Cruyff’s hometown and featured Ghanaian designer Jefferson Osei, Lack of Guidance co-founder Akaar Amin and Systemarosa’s Naomi Accardi.
The Puma King Indoor “Royalty” pack is now available at select retailers worldwide.
