Puma has unveiled its debut collaboration with Copenhagen-based luxury brand Heliot Emil.
The collection showcases an expertly curated range of performance apparel featuring innovative materials and cutting-edge construction techniques. The standout Sympatex Jacket exemplifies this approach with its three-layer water-repellent membrane and structural wire frame, setting new standards in technical outerwear.
The collection’s minimalist aesthetic is carried through to the articulated t-shirt, which is constructed from advanced technical fabrics and adorned with reflective branding elements. Adaptable zip-off pants complete the apparel offering, with practical storage solutions through strategically placed pockets.
Accessories maintain the collection’s sophisticated approach, with a utilitarian backpack, hat and gloves rounding out the range. The Fast-Trac NITRO 3 sneaker exemplifies the innovative spirit of the partnership, with a bold redesign featuring a custom outsole tread, knit upper and wire-driven fit system. A bitmap pattern is codified on the slip-on upper, supported by a custom sole unit with a custom grip pattern that evokes the epic Icelandic terrain that inspired the technical aspects of the collection.
The Puma x Heliot Emil collection is available now through Puma‘s official channels and select retailers.
