The intersection of fashion and food is splendidly visible with Sacai and Menchirashi unveiling their culinary magic at Hong Kong’s BaseHall, showcasing exclusive pop-up merchandise amid Tokyo’s elite culinary offerings. This collaboration seamlessly brings together fashion from the Sacai brand and delectable dishes from Menchirashi, the respected Harajuku Udon specialist. Together, they introduce “Sacai THE noodle by Menchirashi” to the renowned Landmark’s BaseHall, an innovative F&B arena.
The dining experience features Menchirashi’s popular dishes and extends to include exclusive menus created in collaboration with Tokyo’s CURRY UP®, designed by Nigo, and Yardbird, a renowned one Michelin star modern Japanese Izakaya in Hong Kong.
Hong Kong has always been a significant location for Sacai. It was here that the brand opened its first store outside of Japan and forged enduring relationships with local aficionados. The introduction of “Sacai THE noodle by Menchirashi” is another testament to this bond, offering patrons an inventive and refreshing way to rekindle their affection for the brand.
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Amid this delightful mingling of flavors and styles, BELOWGROUND, nestled in the basement floor of the Landmark atrium, will host a special pop-up store. This addition marks the occasion, featuring exclusive merchandise that includes a distinctive collaborative tee and a collection of curated items from the CURRY UP® x Menchirashi collaboration.
“Sacai THE noodle by Menchirashi” will debut on October 20th and is available on a first-come, first-served basis, until stock runs out.
Sacai THE noodle by Menchirashi
BaseHall 02, LG/F, Jardine House
1 Connaught Place, Central,
Hong Kong
BELOWGROUND
Basement, Landmark Atrium,
15 Queen’s Road, Central,
Hong Kong
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