Burberry has announced Chinese actress Zhang Jingyi as its latest global ambassador. She was previously the face of Celine and continues her role as brand ambassador for Lancôme in China.
Known for her roles in popular Chinese TV series and box office hits such as “Run for Young,” “Lighter and Princess” and “I Miss You,” Zhang brings a fresh perspective to Burberry’s image. With over 6 million Weibo followers and 2.4 billion mentions on Xiaohongshu, Zhang’s influence in the Chinese market is undeniable.
Daniel Lee, Burberry’s Chief Creative Officer, praised Zhang’s talents, saying, “We think she captures the spirit of Burberry perfectly and we are looking forward to working with her.”
“I have many fond memories of Burberry. The heritage and innovation of the brand has such a unique British charm. I am honored to become a part of the family and I look forward to interpreting the timeless classics with Burberry,” said Zhang, expressing her enthusiasm for the new role.
This collaboration is part of Burberry‘s ongoing strategy to strengthen its presence in the Asian market. Zhang joins fellow Chinese celebrities Tang Wei and Chen Kun as part of Burberry’s global ambassador line-up.
