Italian menswear house Zegna has chosen Dubai as the stage for its runway debut outside of Milan.
The show, scheduled for June 11th, 2025, underscores the brand’s strategy to expand its global presence while celebrating Italian artistry. The decision, made in collaboration with the Camera Nazionale della Moda Italiana, represents Zegna’s drive to project Italian expertise globally while remaining rooted in Milan.
“This is not just about a fashion show – it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story,” said Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group.
This strategic initiative strengthens Zegna’s presence in the Middle East’s thriving luxury market. The show will be the centerpiece of a week-long series of curated experiences designed to engage top clients, brand partners and international media. Alongside the runway event, Zegna will introduce its Villa Zegna concept in Dubai, a traveling installation inspired by the brand’s heritage. Following successful iterations in Shanghai and New York, the Dubai edition will highlight Zegna‘s legacy of craftsmanship and forward-thinking ethos.
