Capturing the essence of contemporary elegance, Acne Studios has enlisted the talented Willow Smith for its latest Fall/Winter 2024 campaign. Shot by renowned photographer Jordan Hemingway and styled by Léopold Duchemin, the collaboration showcases a unique fusion of industrial aesthetics and cutting-edge fashion. Smith’s presence in the campaign reinforces the brand’s vision, presenting a fresh perspective on style that resonates with both men and women who are passionate about modern fashion.
The Fall/Winter 2024 collection features oversized denim pieces and sculptural leather silhouettes, creating a captivating interplay between softness and strength. Smith embodies this dynamic, effortlessly commanding attention against the icy metallic backdrops that characterize Hemingway’s photography. Each image serves as a testament to the collection’s futuristic, mechanical mood, seamlessly blending the raw and refined elements of the designs.
Acne Studios‘ approach to campaign imagery has evolved, emphasizing a graphic visual style that allows the collection’s eccentric yet elegant designs to take center stage. By stripping away the complexities of fashion photography, the brand invites viewers to engage with the clothes themselves. The simplicity of the campaign juxtaposes the intricate details found within the garments, allowing the audience to appreciate the artistry behind each piece. Willow Smith’s involvement brings a level of authenticity and relatability to the campaign. Her distinct style and confident demeanor resonate with the brand’s ethos, making her an ideal muse for this collection.
Hair: Vernon François
Make-up: Yadim Carranza
Manicure: Yvett G
Set design: Polly Philp
