Wang Yibo, the multi-talented Chinese actor, singer and motorcycle racer, has been named Jimmy Choo‘s global brand ambassador. Praising Wang’s dynamic talent and admirable work ethic, Sandra Choi, Jimmy Choo’s Creative director, recognized him as a multi-disciplinary creative who ”embodies the essence of the Jimmy Choo man, confident and daring with an inspiring zest for life”.
In a stunning debut campaign shot in Shanghai, Wang Yibo wears the Diamond Tote, Jimmy Choo’s latest “IT” bag, alongside a range of shoes and accessories from the Fall/Winter 2024 collection.
Wang Yibo’s journey to stardom began as a member of the K-pop boy band Uniq, and he has since become one of China’s most marketable male stars. With an impressive following of over 40 million on Weibo and generating over 280 billion impressions on the platform, Wang’s influence is undeniable. His popularity extends to Xiaohongshu, where his name has received an astounding 6.4 billion views.
In addition to his partnership with Jimmy Choo, Wang Yibo also serves as a brand ambassador for several prestigious brands, including Chanel, Loewe, Lacoste, Shu Uemura, Chinese sportswear giant Anta, and Audi.
As a global ambassador for Jimmy Choo, Wang Yibo joins the ranks of Chinese actress and singer Victoria Song and Mi-yeon of K-pop group (G)I-dle.
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