Immerse yourself in the captivating charm of the French Riviera as luxury swimwear brand Vilebrequin unveils its inaugural private beach and dining sanctuary, Vilebrequin La Plage. Opening this Saturday at l’Ondine in Cannes, this exclusive retreat promises an unforgettable coastal experience, combining the essence of the Mediterranean with the brand’s signature flair for artful living.
Located mere steps from the iconic Croisette, Vilebrequin La Plage stands as a testament to the brand’s enduring connection with the beach. As Roland Herlory, CEO of Vilebrequin, aptly remarks, the sun-drenched shores have been an integral part of the company’s identity since its inception in 1971. Now, Vilebrequin proudly plants its parasols and turtle motifs on the Côte d’Azur, ushering in a new era of beachside luxury.
Renowned interior designer Vincent Darré has meticulously crafted Vilebrequin La Plage to evoke an idyllic Mediterranean haven. Weathered wood panels, hand-painted tiles, and ceramic pots infuse the space with a nautical ambiance, while custom furnishings and antique marine curiosities exude an air of coastal sophistication. The indoor cabins, sun terrace, sun beds, beach concierges, and showering and changing facilities ensure guests can relax in comfort and style.
The dining experience at Vilebrequin La Plage is equally alluring, with a menu that pays homage to the region’s culinary heritage. Indulge in delectable dishes such as grilled octopus and lobster salad, accompanied by refreshing tropical concoctions like the Ondine Fizz or Beach Bubble. The marine-inspired décor continues to captivate in the outdoor VIP bar area, where plush seating boasts whimsical fish and octopus designs.
At Vilebrequin La Plage, daytime dazzle gives way to enchanting evenings under the stars. As Darré describes it, the space transforms into a Technicolor dream, inviting guests to take center stage in their own cinematic escape. Although Vilebrequin’s products will not be available for purchase on-site, visitors can rent branded towels and beach games for a fully immersive experience.
With the arrival of the Cannes Film Festival in May and the bustling summer season, Vilebrequin La Plage is poised to become a premier destination for events and dinners. As the sun sets over the Mediterranean, prepare to be swept away by the allure of Vilebrequin’s luxurious Riviera rendezvous.
