No palaces, no prestigious places where any common man would have felt intimidated by the opulence of the place. To mark the return of Valentino’s ready-to-wear to Paris, Pierpaolo Piccioli took over the Carreau du Temple market, a former market building in the bustling and trendy Marais district, where he installed pop-ups nearby selling sneakers, flowers, beauty products and pro-vaccine t-shirts. His young models, after parading in front of a front row full of guests and celebrities seated at cafe tables, continued their parade outside to the streets of Paris on Rue Dupetit-Thouars giving bystanders the chance to see the luxury collection in person as well.
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“It has been such such a tough moment. That’s why I decided to get Valentino into a new dimension: life”, Piccioli said. “I think that we have to step forward, not step back, and that’s why I didn’t want to go back to Paris and show in a palace, or any of the places we showed before”.
As for his collection, Pierpaolo Piccioli pitched the production towards embracing Gen Zers, with a very relaxed approach to glamour. Looks were notably clean and unembellished, in vibrant acrylic colors, save for a smattering of special pieces featuring very Valentino details like lace, floral print, laser cutting and touches of sparkle and tulle.
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