In the ever-evolving marriage between the pulsating world of K-pop and fashion, we find the newest gem – Tiffany Young – illuminating her role as Moschino‘s brand ambassador. A move that marks Young as the first Korean talent to embrace the mantle of house ambassador for an illustrious Italian fashion dynasty.
It’s been quite a journey for Young. From her stellar beginnings with the iconic K-pop ensemble, Girls’ Generation, in 2007, to charting the solo terrains of music in 2016, and subsequently, diving into the realm of acting.
As Massimo Ferretti, the chairman of Moschino’s overseeing body, Aeffe Group, articulated, Young’s “bold singular approach to all facets of music, film, and fashion align seamlessly with the brand’s design and commitment to timeless excellence.”
Expressing her enthusiasm for this collaboration, Young gracefully shared, “I am honored to be a part of the Moschino family. I am extremely excited to be associated with the long-established fashion brand inspired by Moschino Italy.” Her voice echoes with a tinge of anticipation, further amplified by her pivotal role in the upcoming Fall/Winter 2023 campaign. A season significant for Moschino as it showcased the final masterpieces of Jeremy Scott, its avant-garde creative director for a decade, before his departure in March.
The fashion cognoscenti would well remember Tiffany Young’s frequent dalliances with luxury – from flaunting Prada and Dior to exuding elegance in Valentino and Roger Vivier. Her vast digital footprint, manifesting in the 15.5 million dedicated followers on Instagram, has been a canvas of her sartorial adventures. And it wasn’t just about wearing fashion; it was about living it, as evident from her participation in the reality show “Fashion King Korea” in 2013, which saw her team up with designer Ji Il-geun.
Moschino’s choice of ambassadors paints a vivid picture of its global outreach. Preceding Young’s appointment, we witnessed the talented Esther Yu, a celebrated Chinese artist, lending her persona to the label’s Pre-Fall 2023 campaign.
Read more: Moschino’s 40th anniversary show set for Milan Fashion Week in September
