South Korean fashion house Songzio has unveiled its Spring/Summer 2025 campaign, a visual ode to resilience and curiosity shot by acclaimed photographer Cho Giseok. Marking their third collaboration, the campaign weaves Giseok’s signature surrealism with the brand’s experimental ethos. Titled “Bright Star,” the collection debuted at Paris Fashion Week last year and now anchors a campaign in which models embark on a symbolic search for the North Star – a metaphor for unwavering direction amidst chaos.
The imagery oscillates between order and disorder. Cho’s photographs depict the journey of young boys, filled with innocent dreams and an adventurous spirit, in search of the North Star, the brightest star in the constellation. Also known as the constant star for its steadfastness and immobility, the North Star serves as a pole of guidance and a constant source of inspiration for the future.
Songzio‘s Spring/Summer 2025 collection can be found in its 90 stores worldwide, including the recently opened Paris flagship store in Le Marais, as well as its iconic Seoul flagship store and art gallery, Galerie Noir.
