Saint Laurent is set to stage its forthcoming menswear show at Berlin’s Neue Nationalgalerie, marking a noteworthy shift from last year’s Marrakech desert setting.
Anthony Vaccarello, the creative driving force behind Saint Laurent, is no stranger to bold, awe-inspiring settings for his shows. Last year, the Marrakech desert served as the backdrop for the reveal. Yet, this summer, the narrative shifts to the urban landscape, where Berlin’s Neue Nationalgalerie promises a unique ambiance and aesthetic.
The Neue Nationalgalerie, an edifice that straddles the past and the present, mirrors the designer’s flair for blending timelessness and modernity. The historic museum, originally inaugurated in 1968, was the brainchild of Ludwig Mies van der Rohe, a German-American architect known for his minimalist design philosophy. His vision was reborn after a five-year renovation spearheaded by David Chipperfield, that transformed the building, restoring its former glory while infusing it with a distinctively contemporary edge in 2021.
Offering a sprawling 28,000-square-foot canvas, the museum, with its floor-to-ceiling windows, provides an ethereal backdrop, reflecting the grandeur of past runway spectacles held by fashion powerhouses such as Giorgio Armani and Hugo Boss. Now, it is Saint Laurent‘s moment to etch its mark on this architectural gem.
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