The Puma x Rhuigi partnership, entrenched in a deep-seated admiration for New York’s basketball scene, has once again made waves with their fourth ”New York Worldwide” collection. This dynamic collaboration between Puma and Rhuigi Villaseñor encapsulates the fervor and nostalgia of NYC basketball.
The newest collection released by these longstanding collaborators offers a refreshing trip down memory lane, showcasing a lineup of apparel and footwear that embody the spirit of basketball in New York. Serving as the face of this launch are two of NYC basketball’s icons: RJ Barrett, who represents the current era, and the timeless Walt “Clyde” Frazier.
This collaboration tells a rich tale of NYC basketball, one that has been sculpted within stadiums, schoolyards, and the city’s street courts. The Puma x Rhuigi collection, a brainchild of the West Coast-based designer Rhuigi Villaseñor, mirrors New York’s cultural vibe while giving a unique spin to Americana style codes.
The featured collection houses a selectively chosen range of apparel and footwear that take cues from traditional court aesthetics. At the heart of the collection is Puma’s Clyde Mid, dressed in a classic colorway and characterized by vintage elements such as a pre-yellowed sole, reminiscent of old-school basketball nostalgia. Accompanying the footwear is an array of clothing items including a Graphic Tee, Basketball Shorts, and an Oversized Tote. Distinctive ”New York Worldwide” graphics present on these pieces serve as a tribute to New York’s influential role in global music, fashion, and culture, reinforcing the sentiment that New York is more than just a city, but a state of mind.
The campaign showcasing this collection is headlined by RJ Barrett, the current NBA sensation, and the legendary Walt “Clyde” Frazier, the original inspiration behind the Puma Clyde.
Starting from May 27, 2023, the latest Puma x Rhuigi collection will be available for purchase at Puma flagship stores, on puma.com, and from authorized Puma stockists.
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