As we approach the 50th anniversary of hip hop, an art form that’s left an indelible mark on the cultural tapestry of our world, Puma, the renowned sneaker brand, unveils a fitting tribute with their iconic Puma Suede.
At the heart of the jubilant carnival marking half a century of hip hop, Puma reverently honors its iconic Suede in a series of releases that narrate the mesmerizing journey of the music genre’s growth over five transformative decades. First off the line, the special Collector’s Edition Suede, designed with a nod to the classic varsity jackets which dominated the fashion scene of the hip hop enthusiasts in the 70s.
Echoing the essence of the pioneers, this collector’s edition Puma Suede encapsulates the past, present, and future of hip hop culture in a manner that is both classic and contemporary. The high-quality suede upper resonates with vivid hues and balanced color-blocking, while the signature Puma Formstrip is delineated by a white piping, and is further embellished with a tear-away black layer revealing a stark white contrast underneath.
In a nod to their rich heritage, tiny silver studs embellish the shoe’s upper and heel, while waxed laces and the special stamp of “48” give a vintage touch, marking the founding year of Puma in 1948.
Continuing with the tribute, the Puma Suede Fat Lace traces the influence the Suede has had on hip hop fashion during the transformative 1980s. The fresh rendition features chunky laces and golden lace charms, envisaged to be adorned by the kings and queens of hip hop.
Reflecting the heart of hip hop’s rich chronicle, the Puma Suede Collector’s Edition and Suede Fat Lace are augmented by a complementary apparel capsule. This includes a coordinated tracksuit, jerseys, and a varsity jacket, each carrying the brand’s ‘’48’’ emblem, honoring Puma’s founding year.
The newest members of the Puma Suede family have been made available for sneaker enthusiasts and hip-hop aficionados alike on Puma’s website, their flagship stores, and select Puma retailers, allowing fans to walk in rhythm with the beat of hip hop’s 50th anniversary celebration.
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