Puma, the renowned sports brand, has launched its first-ever global basketball campaign. The innovative initiative, part of the “FOREVER. FASTER.” brand campaign, showcases Puma’s determination to establish itself as a leader in the world of basketball.
The campaign features an impressive roster of Puma Hoops athletes including Breanna Stewart, LaMelo Ball, Scoot Henderson, Flau’jae Johnson and the recently signed Tyrese Haliburton.
Max Staiger, Global Head of Puma Basketball, explains the campaign’s approach: “Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court. This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling – impactful to anyone around the game.”
The campaign aims to showcase how these athletes represent the disruptive and inclusive spirit of Puma Hoops. It invites fans to see the game from a new perspective, highlighting determination, showmanship and the pure joy of the game.
Puma’s basketball legacy dates back to 1973 and the brand has supported some of the greatest names in the sport’s history. The iconic Clyde model is a testament to Puma’s commitment to developing cutting-edge performance footwear that contributes to legendary victories.
In 2018, Puma returned to basketball, blending sport and culture to introduce a new generation of athletes known for their talent and style on and off the court.
Richard Teyssier, Vice President of Brand and Marketing, emphasizes the importance of the campaign: “This campaign is a message to the world that Puma is doubling down on hoops. The campaign showcases the tenacious spirit we have for the game and the investment we are willing to make to show up as a powerhouse and continue carving our legacy.”
The campaign will feature a hero brand film and supporting creative assets highlighting the featured athletes. An official NBA media partnership will further extend the campaign’s reach to basketball enthusiasts worldwide.
