Ports 1961’s Fall/Winter 2024 campaign, set against the stunning backdrop of St. Moritz, Switzerland, perfectly encapsulates the brand’s signature blend of sophistication and ruggedness. Photographed and directed by Tom Craig, the campaign showcases the collection’s elegant precision and voluminous warmth, creating striking silhouettes that stand out against the pristine snow-covered landscape.
Models Barbara Palvin, Maria Borges and Stella Maxwell grace the campaign, styled by Dan Sablon. Their presence adds an air of sophistication to the raw, unbridled beauty of the alpine setting. Owen Gould’s hair styling and Toby Henney’s make-up enhance the models’ natural allure.
The imagery captures the essence of the Fall/Winter 2024 line, with sleek blazers and denim sets juxtaposed with sumptuous wool coats. This interplay of textures and silhouettes creates a sense of sophisticated serenity that embraces the organic rawness of the surroundings. The noble pines and distant mountain peaks serve as a fitting backdrop, underscoring the collection’s ability to seamlessly blend elegance with adventure.
In addition, Francesco Bertolini has been appointed as the new Design director of Ports 1961. He will present his first collection for the brand in September, for the Spring/Summer 2025 season. This marks the beginning of a new chapter for Ports 1961 under Bertolini’s creative leadership.
Read more: Ludovic de Saint Sernin’s sensual homage to Robert Mapplethorpe in Fall/Winter 2024 campaign
