By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Fashionotography - Logo Main
  • Fashion News
    Fashion NewsShow More
    Fendi Spring/Summer 2026 will debut with another coed show
    Fendi Spring/Summer 2026 will debut with another coed show
    3 days ago
    Nicole Kidman becomes Balenciaga brand ambassador
    Nicole Kidman receives 2025 Kering Women in Motion Prize at Cannes
    4 days ago
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger's brand ambassador
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger’s brand ambassador
    5 days ago
    Cannes 2025's strict new dress code ends naked dressing trend
    Cannes 2025’s strict new dress code ends naked dressing trend
    5 days ago
    Angelina Jolie returns to Cannes as Godmother of Trophée Chopard Award
    Angelina Jolie returns to Cannes as Godmother of Trophée Chopard Award
    6 days ago
  • Footwear
    FootwearShow More
    NN.07 reimagines the Sebago Docksides Portland with a cream-white crocodile embossed leather edition
    NN.07 reimagines the Sebago Docksides Portland with a cream-white crocodile embossed leather edition
    5 days ago
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    7 days ago
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    1 week ago
    Nike Air Max 95 OG "Bright Mandarin" revives 90s nostalgia with a fresh twist
    Nike Air Max 95 OG “Bright Mandarin” revives 90s nostalgia with a fresh twist
    1 week ago
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    3 weeks ago
  • Magazines
    • Cover Stories
    • Editorial
  • Campaign
    CampaignShow More
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger's brand ambassador
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger’s brand ambassador
    5 days ago
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    7 days ago
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    2 weeks ago
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in "Uncompromisingly Light" campaign
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in “Uncompromisingly Light” campaign
    2 weeks ago
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    2 weeks ago
  • Beauty
    BeautyShow More
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    2 weeks ago
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    3 weeks ago
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    3 weeks ago
    Drake just dropped Summer Mink eau de parfum
    Drake just dropped Summer Mink eau de parfum
    3 weeks ago
    Bob Marley's legacy lives on through luxury Marley Fragrances collection
    Bob Marley’s legacy lives on through luxury Marley Fragrances collection
    4 weeks ago
  • Runway
    • Women
    • Haute Couture
    • Men
  • Watches
    WatchesShow More
    Swatch SCUBAQUA brings transparent innovation to summer dive watch collections
    Swatch SCUBAQUA brings transparent innovation to summer dive watch collections
    5 days ago
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    1 week ago
    Is the TUDOR Black Bay 58 the Ultimate Vintage-Modern Hybrid Watch?
    Is the Tudor Black Bay 58 the ultimate vintage-modern hybrid watch?
    2 weeks ago
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    2 weeks ago
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    3 weeks ago
  • Lifestyle
    LifestyleShow More
    Starbucks and FARM Rio bring summer vibes with a colorful drinkware collection
    Starbucks and FARM Rio bring summer vibes with a colorful drinkware collection
    5 days ago
    James Perse Indie Beach brings California cool to the French Riviera
    James Perse Indie Beach brings California cool to the French Riviera
    1 week ago
    Bubble Tea meets high fashion in Heytea x Alexander Wang collaboration
    Bubble tea meets high fashion in Heytea x Alexander Wang collaboration
    1 week ago
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    2 weeks ago
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    2 weeks ago
Reading: Helmut Lang welcomes Peter Do as new Creative director
fashionotographyfashionotography
Font ResizerAa
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Search
  • Fashion News
  • Footwear
  • Collections
  • Magazines
  • Campaign
  • Beauty
  • Timepieces
  • Lifestyle
Have an existing account? Sign In
Follow US
© 2024 Fashionotography. All Rights Reserved.

Home » Peter Do » Helmut Lang welcomes Peter Do as new Creative director

Fashion News

Helmut Lang welcomes Peter Do as new Creative director

Last updated: 05/11/23
Johann Smith
2 years ago
6 Min Read
Share
Helmut Lang welcomes Peter Do as new Creative director
Peter Do. ©Photo: Mario Sorrenti

Helmut Lang has appointed Peter Do, an emerging luminary in New York’s fashion landscape, as the new creative director.

Taking the reins from May 15th, Do will bring his distinctive design sensibilities to both the men’s and women’s collections, with his inaugural collection set to grace the runway during New York Fashion Week in September.

The announcement was met with enthusiasm from the Helmut Lang leadership. As stated by CEO Dinesh Tandon, “We are thrilled to have Peter Do join Helmut Lang as Creative director. His clear and innovative approach to design very much aligns with the brand’s ethos and heritage”. Do, while assuming this prominent role, will continue to oversee his own brand.

- Advertisement -
Helmut Lang welcomes Peter Do as new Creative director

On his appointment, Do shared his excitement on Instagram, expressing his commitment to New York’s fashion scene and his deep reverence for the legacy of Helmut Lang. “During the most formative days of my own fashion education, no one embodied this spirit more definitively than Helmut Lang. As such, it is my deep honor to be entrusted with ushering in the next chapter of Helmut Lang’s legacy“, he posted.

The Helmut Lang brand, founded by the Austrian designer of the same name in 1986, quickly made its mark with its refined lines and sophisticated designs. Lang’s work paralleled that of contemporaries like Rei Kawakubo and Yohji Yamamoto. However, aAfter Lang’s departure in 2005 to pursue an artistic career, the brand experienced various leadership changes until it settled into the hands of an in-house design team post-spring 2020 season.

- Advertisement -

Do’s appointment has been hailed by many as a fitting recognition of his impressive achievements over five years with his own brand. Launched in 2018, Peter Do rapidly gained a loyal following for his minimalist interpretation of downtown fashion. His unique approach to tailoring, deconstruction, and gender-neutral design swiftly positioned him among New York’s emerging designers.

View this post on Instagram

A post shared by Peter Do (@doxpeter)

Born in Biên Hòa, Vietnam, Do’s journey to the top of New York’s fashion industry has been remarkable. Following a move to Philadelphia in 2014, he studied fashion design at the Fashion Institute of Technology in NYC, earning the inaugural LVMH Graduate Prize in 2014. His experience includes working at Céline’s ready-to-wear atelier under Phoebe Philo in Paris and later at Derek Lam in New York.

- Advertisement -

Do’s new role at Helmut Lang comes in the wake of a brief hiatus from his brand’s Fall/Winter 2023 season at New York Fashion Week, sparking questions about its future. However, a recently unveiled collection of 351 looks assembled from around two dozen pieces reinstated faith in his brand. Do described the absence from the fashion calendar as a “good reset“, and is excited to continue leading his brand alongside his new responsibilities at Helmut Lang.

Helmut Lang’s influence on contemporary fashion remains undeniable. The brand’s groundbreaking work, including the Helmut Lang Jeans line, revolutionized the designer denim market. Today, the resurgence of interest in iconic ’90s and ’00s fashion has refocused attention on the label. Recent examples include Timothée Chalamet sporting an archival leather utility vest from Lang’s Spring/Summer 1998 collection.

Peter Do has already made waves in the fashion industry, especially in menswear, dressing figures such as Moses Sumney, Jeremy O. Harris and K-Pop star Jeno from NCT. Much like Lang, Do is celebrated for his deconstruction techniques, androgyn ous designs, and has often cited Lang and Martin Margiela as his influences. Do’s unique design sensibility, characterized by tailoring focused on body contours, the use of cutouts and transparency, along with his signature spacer mesh fabric, perfectly aligns with the ethos of the Helmut Lang brand.

However, the common thread that truly binds Do and Lang is their shared belief in the importance of the work over the celebrity of the designer. Do is renowned for keeping his personal life private, often disguising his face in photos, a move reminiscent of Lang, who in the 90s, broke away from the fashion industry’s obsession with designer celebrity, choosing instead to focus on intimate presentations. Lang eventually retired completely from fashion in 2005, further emphasizing his focus on the art rather than the fame.

Peter Do’s appointment at Helmut Lang promises a period of exciting innovation, merging the brand’s timeless elegance with Do’s unique interpretation of contemporary fashion.

Read more: Daniel Lee presents debut Burberry Swimwear campaign

- Advertisement -
TAGGED:Peter DoHelmut Lang
Share This Article
Facebook Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Previous Article Dsquared2 x Manchester City unveils collaborative capsule collection Dsquared2 x Manchester City unveils collaborative capsule collection
Next Article Tess Breeden by Ben Toms for Harper’s Bazaar US April 2023 Tess Breeden by Ben Toms for Harper’s Bazaar US April 2023
TOP FIVE
Natalie Portman covers Porter Magazine May 12th, 2025 by Alexandra Nataf
Natalie Portman covers Porter Magazine May 12th, 2025 by Alexandra Nataf
Cover Stories Magazines
Julia Garner in Gucci on Elle Italia May 15th, 2025 by Adriano Russo
Julia Garner in Gucci on Elle Italia May 15th, 2025 by Adriano Russo
Cover Stories Magazines
Úrsula Corberó covers Vogue Spain May 2025 by Elizaveta Porodina
Úrsula Corberó covers Vogue Spain May 2025 by Elizaveta Porodina
Cover Stories Magazines
Evie Saunders covers The Sunday Times Style May 11th, 2025 by Brendan Freeman
Evie Saunders covers The Sunday Times Style May 11th, 2025 by Brendan Freeman
Cover Stories Magazines
Sebastian Stan covers Vanity Fair May 2025 by Norman Jean Roy
Sebastian Stan covers Vanity Fair May 2025 by Norman Jean Roy
Cover Stories Magazines
- Advertisement -

Fashionotography

  • About Us
  • Contact Us!

Legal

  • GDPR

Follow Us

Pinterest X-twitter Youtube Instagram

Our Networks

  • Essential Homme
  • Mieux vivre au quotidien
  • Hopanorama
© 2024 Fashionotography. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?