Off-White‘s Fall/Winter 2024 collection, titled “Black by Popular Demand,” marks a new chapter for the brand under the creative direction of Ib Kamara. The collection reflects a vibrant celebration of African and American influences, sports inspiration, and showbiz glitz, staying true to Off-White’s signature street style DNA.
Kamara’s vision is bold and maximalist. He incorporates elements of traditional African dress and beadwork with American varsity stripes, creating a unique fusion of cultures. Knitwear takes center stage, with halter tops, minidresses, and skirts showcasing this innovative blend.
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.
The collection is not just for the ladies, however. Men’s pieces are even more colorful and eye-catching, featuring motocross-inspired looks, neon stars and stripes, and eye-catching 3D butterfly embroideries. Collaboration with Wilson on basketballs and sneakers further emphasizes the collection’s sporty theme.
Kamara introduces a revitalized tire-bodice dress, this time in black with red star and bead embellishments, alongside other evening wear options like spiral cut bodycon dresses with crystal buttons. This signifies a potential growth in Off-White’s presence on the red carpet, continuing the legacy established by the late Virgil Abloh.
Kamara acknowledges the responsibility of carrying on Abloh’s legacy while carving his own path. He emphasizes the importance of inclusivity and the impact Off-White has had on fashion and culture globally. He believes the collection embodies an optimistic spirit, reflecting the essence of the brand and its connection to “real people on the street.”
Read more: Dior Fall/Winter 2024 – Paris Fashion Week
©Photo: Off-White
