Maison Margiela and Gentle Monster unveil their third collaboration, which will debut on March 6th. The collection continues the creative partnership between these two innovative brands, introducing 20 unique eyewear styles that redefine modern aesthetics. The collection includes 8 sunglasses and 12 optical frames, each featuring a bold mix of metallic tones like silver and green alongside timeless tones like black, gray and tortoiseshell.
To celebrate the launch, pop-up installations will appear in seven cities around the world. These spaces extend the collection’s design philosophy through cybercore-inspired abstract human forms and raw patterns. The installations feature transparent materials and incorporate cable temple details from the eyewear collection to create a cohesive visual experience.
What sets this collection apart is its ability to combine Maison Margiela’s signature four white stitches with Gentle Monster‘s futuristic vision. The designs feature avant-garde toe detailing, making each piece a statement of individuality.
The campaign visuals feature two futuristic characters in dynamic interaction, highlighting the tension between classic elements and futuristic design that defines this partnership.
To celebrate the launch, pop-up installations will appear in seven cities around the world. These spaces extend the collection’s design philosophy through cybercore-inspired abstract human forms and raw patterns. The installations feature transparent materials and incorporate cable temple details from the eyewear collection to create a cohesive visual experience.