Lacoste has redefined the intersection of sport and style with the avant-garde design of the L003 Neo Shot. Part of the brand’s Spring/Summer 2025 collection, the sneaker combines running-inspired technical features with a fearless aesthetic. Choreographer Nicolas Huchard and dancer XiaoYi Liu star in a campaign that transforms athletic movement into a visual celebration of confidence.
“The L003 Neo Shot captures the essence of freedom with its daring design and energy,” said Huchard. “It’s bold yet effortless, technical yet stylish.”
The campaign, shot on a spinning clay stage reminiscent of a tennis court, underscores Lacoste’s heritage while pushing creative boundaries. Liu’s fluid movements highlight the flexibility of the shoe, paired with Huchard’s direction to emphasize its dynamic spirit.
Constructed with a lightweight mesh upper and nubuck toe cap, the sneaker prioritizes breathability and durability. Reflective overlays add a futuristic touch, while the EVA midsole and textured rubber outsole provide grip and cushioning. Color options – blazing green, shadow black and earth pink – reflect the vibrant energy of the campaign.
The Lacoste L003 Neo Shot retails for €130 EUR and is available now at Lacoste and select retailers.
Lacoste is celebrating the launch with a two-day party called Lacoste LightClub at Lafayette Anticipations in Paris from February 28th to March 1st. Guests will be able to view art installations, design their own sneakers and watch live performances. The highlight? A special version of the L003 Neo Shot that will only be sold during the event.
