Jayson Tatum’s latest shoe creation, the Jordan Tatum 2, embodies the unique blend of movement and passion that is the Jordan Brand‘s philosophy in basketball shoe design. Designed to meet the specific demands of the All-League forward’s dynamic style, the Tatum 2 is also designed for the up-and-coming athletes who aspire to mirror Tatum’s on-court prowess.
All-League forward Jayson Tatum infuses his unique style into every aspect of the Tatum 2. Entering his seventh year, Tatum has been nothing short of remarkable, blending strategic finesse with rugged physicality.
The intricate design details, each serving a specific purpose, are the genius behind the Tatum 2. Derek Foster, Senior Product Line Manager at Jordan Brand, highlights the Tatum’s durability and consistency as key factors in the shoe’s creation. The inclusion of a full-length Nike Air Strobel unit in the Tatum 2 is a nod to this need for durability, providing critical cushioning to absorb the impact of Tatum’s explosive moves.
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But the Jordan Tatum 2 is more than a technical marvel. Its bold design reflects Tatum’s inner confidence and his effortless grace on and off the court. Bryant Klug, an expert footwear designer for Jordan Brand, points to the Air Strobel’s crucial role in ensuring a smooth heel-to-toe transition, which seamlessly aligns with Jayson’s preference for a shoe that moves in unison with his foot.
Functionality and aesthetics come together in the Tatum 2’s upper, which features large foam and textile pods strategically placed to support high-impact areas of the foot during play. The surrounding foam frame not only stabilizes the foot during multi-directional movement, but does so without compromising mobility or comfort.
Klug reveals that Tatum’s calm demeanor in clutch situations was a major inspiration for the design, with the goal of encapsulating a “no pressure” feeling for anyone wearing the Jordan Tatum 2. The outsole, which features a modified herringbone traction pattern, is a marvel of engineering that provides increased coverage in key areas without adding weight. This innovation keeps the Tatum line as the lightest in the Jordan Brand performance portfolio.
Jayson Tatum himself sees the Tatum 2 as a symbol of his personal and professional growth. His relentless pursuit of improvement is embodied in this shoe and reflects his journey to surpass his past accomplishments. He expresses a deep hope that consumers will recognize the effort and passion that went into this creation.
Like its predecessor, the kids’ version of the Tatum 2 features a unique collapsible tailgate on the heel, a feature specifically requested by Tatum to make the shoe easier for kids to wear. This innovative design, co-created with the Jordan Brand team, utilizes an injected TPU tailgate system that simplifies the process of putting the shoe on and off.
The Tatum 2 debuts with the “Momma’s Boy” colorway, a tribute that will be available on jordan.com and select retailers on March 5th. This will be followed by the “Vortex” colorway on April 4th for the whole family.
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