Juun.J’s Fall 2026 collection made a quiet yet impactful debut in Paris. Backed by Samsung C&T’s Fashion Division, the Korean label staged its show at the Théâtre National de Chaillot during Paris Fashion Week, drawing over 500 guests from the global fashion industry. Titled “NEWSTALGIA,” the presentation offered a thoughtful meditation on time as a layered presence, where memory and modernity coexist.
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| 🧵 Collection: Juun.J Fall 2026 – NEWSTALGIA 📍 Location: Théâtre National de Chaillot, Paris 🗓️ Occasion: Paris Fashion Week Men’s 👤 Creative Director: Jung Wook-jun 🤝 Collaboration: Alpinestars RSRV 🎯 Focus: Tailoring, archive reinterpretation, motorsport aesthetics 🌍 Positioning: Korean fashion as a mature global design force |
The runway opened with a series of black tuxedos, precise in cut and restrained in tone. These weren’t nostalgic recreations so much as distilled evolutions: classic forms stripped of excess and sharpened for the present day. As the show progressed, the mood shifted. The denim jackets featured an unexpected drape, a nod to the brand’s earlier dramatic outerwear. The leather pieces were detailed in a way that rewarded close inspection. Nothing shouted; everything suggested.
This collection stood out because it handled references without resorting to retro mimicry, taking a more eccentric approach to reinvention. Juun.J revisited its own archive, not to repeat, but to reinterpret. The result was personal yet universal – a wardrobe built for people who move between cities, eras, and expectations without losing their sense of self. Creative director Jung Wook-jun described the process as emotionally demanding, and that care was evident in the construction. The seams followed the body’s motion, and the fabrics held their shape without stiffness. There were also experiments from previous seasons with volume and transformable pieces that did not become gimmicky.
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A striking collaboration with the Italian motorsports brand Alpinestars RSRV marked the finale. Biker-inspired ensembles emerged in technical leather and performance textiles, merging racing functionality with the precision of high fashion. These looks weren’t tacked on as a trend play; they anchored the collection’s forward momentum. The partnership underscored Juun.J’s growing fluency in cultural crossovers that respect both sides of the equation.
Unlike many shows that rely on celebrity-filled front rows or viral stunts, Juun.J let the clothes carry the weight. There was no forced drama or overwrought styling. Instead, the focus remained on silhouette, material, and intention. This approach earned quiet but consistent praise from buyers and editors, who noted the brand’s steady evolution within the competitive international fashion landscape.
Juun.J has long occupied a distinctive space, neither purely streetwear nor strictly tailoring but something in between that feels increasingly relevant. With the Fall 2026 collection, the label reaffirmed its commitment to craftsmanship and signaled a broader ambition: to establish Korean fashion as a mature voice in global design conversations rather than an emerging novelty. The label isn’t chasing trends; it’s developing its own language.
