The fashion world has its answer. After months of speculation about Jonathan Anderson’s next career chapter, LVMH CEO Bernard Arnault confirmed at the group’s annual shareholder meeting that the Irish-born designer will take the helm at Dior Men. His first collection will be presented in June during Paris Fashion Week Men’s.
Anderson’s appointment follows the departure of Kim Jones earlier this year after seven successful years. The move solidifies Anderson’s place within LVMH following his departure from Loewe, another LVMH brand. Arnault offered no further details, though rumors persist that Anderson could eventually oversee womenswear, currently led by Maria Grazia Chiuri.
This strategic appointment comes at a crucial time for European luxury houses, which are under increasing pressure from investors to reinvigorate creativity and stimulate growth as post-pandemic luxury spending cools and economic uncertainty persists. Anderson’s track record suggests he’s up to the challenge. He leaves an extraordinary legacy at Loewe, where he worked for 11 years before stepping down last month. Under his leadership, the quiet Spanish leather goods brand evolved into a vibrant global luxury powerhouse with deep ties to contemporary culture.
His tenure at Loewe was marked by bold designs and exceptional craftsmanship that resonated with critics and consumers alike. Market sources estimate that Anderson multiplied Loewe’s revenues more than sevenfold during his leadership, with the brand approaching €2 billion euros in sales – a remarkable achievement that undoubtedly influenced LVMH’s decision to entrust him with one of its most important menswear lines.
Anderson brings with him a loyal fan base and an impressive collection of accolades, including British Designer of the Year in both 2023 and 2024 for his work at Loewe and his namesake brand, JW Anderson.
In Anderson’s wake at Loewe, LVMH has appointed Proenza Schouler designers and founders Jack McCollough and Lazaro Hernandez as new Creative directors.
For Anderson, the Dior role is both an honor and a test. Can he bring the same inventive energy to an established giant? June will tell.
