Boston Celtics star Jayson Tatum was recently named the face of Coach‘s iconic Coach for Men fragrance line. This exciting development comes just months after Tatum joined the lifestyle brand as a global ambassador for its watch and eyewear collections.
Coach Creative director Stuart Vevers praised Tatum’s authentic and inspiring personal story, saying that his ability to confidently explore all aspects of his identity perfectly captures the brand’s celebration of self-expression. Interparfums President and CEO Philippe Benacin echoed this sentiment, emphasizing that Tatum’s global recognition and talent make him an invaluable asset to the Coach brand.
As the new face of Coach for Men, Tatum will be featured in his first campaign for the fragrance line in August. The campaign, shot by renowned director and photographer Keizo Kitajuma, will feature Tatum in the heart of New York City, where Coach was founded.
Tatum’s role as the face of Coach for Men will extend across the brand’s diverse fragrance portfolio, including the signature Coach for Men fragrance, as well as Coach Platinum, Coach Blue and Coach Green. These distinct fragrances appeal to a wide range of preferences and personalities, ensuring that there is a scent for every man that embodies the Coach spirit.
Read more: Jayson Tatum becomes Coach global ambassador
