In an enchanting blend of French charm and Italian elegance, Simon Porte Jacquemus, the founder of the avant-garde French fashion label Jacquemus, has found a picturesque canvas in Lake Como. Here, amid the breathtaking scenery and luxury ambiance of Cernobbio, the French label has unveiled its newest venture: a pop-up store in a space traditionally operated by luxury retailer Tessabit.
Tessabit, founded by the Molteni family in 1953, is renowned for operating more than a dozen stores along the serene shores of Lake Como, in addition to its thriving e-commerce platform. This new collaboration between Tessabit and Jacquemus offers an intriguing blend of heritage and modernity, creating a retail experience that resonates with the ethos of both entities.
At 538-square-feet, the pop-up store runs until October 16th and showcases the second drop of the “Été” collection. This unique capsule collection, dedicated to the essence of summer, was introduced with its first drop being exclusively available at Saks Fifth Avenue stores in New York and Beverly Hills.
The “Été” collection is deeply inspired by the allure of the French Riviera, a theme that often seeps into Jacquemus’ designs. Born and raised in the village of Bramejean in southern France, the designer’s roots have significantly influenced his creative vision. His fondness for the Riviera can be witnessed in the signature styles across women’s and men’s ready-to-wear, handbags, and hats. The collection features exclusive colorways such as canary yellow and natural earth tones, which mirror the vibrant hues of a perfect summer.
The pop-up store is a nostalgic nod to Italian aesthetics, with old-school wooden furniture and classic mosaic flooring. Adding to the charm are sun-shaped metal sculptures that dominate the windows, complementing the statement jewelry pieces from the collection. Straw-covered shutters add to the summery spirit of the collection, creating a harmonious synergy between the collection and its surroundings.
The “Été” project is set to grace various international locations, each with a unique selection. Although the names of the other cities participating in this global activation remain undisclosed, anticipation is building.
This is not Jacquemus‘ first foray into Italian retail. In the past, the innovative label has opened pop-ups in Milan, inspired by automated convenience stores, during the fashion week in February. Later, the brand extended its reach by opening its first flagship in Paris’ Avenue Montaigne.
Read more: Caleb McLaughlin joins Dior Beauty as US ambassador for ”La Collection Privée”
