Titled ‘’L’Année 97’’, Jacquemus takes us back to the 1990s with his Fall/Winter 2020 campaign. Captured by photographer Valentin Herfray, the campaign’s star – French supermodel and actress Laetitia Casta – joins designer Simon Porte Jacquemus’ puppy Tou Tou in chic imagery.
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All the key tech objects of the 90s interact with the new clothing and accessories collection of the French designer: the vintage mobile phone, the walkman, the playstation, the snack dispensers and even the pink utility car. For clothing, 90s minimalism takes the spotlight with relaxed suiting, slinky dresses, and puffer jackets.
Hair: Ramona
Make-up: Vanessa Bellini
Manicure: Marie Rosa
Set design: Till Duca Studio
Casting director: Piergiorgio Del Moro
Production: Kitten
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