Bottega Veneta has announced Jacob Elordi as its newest brand ambassador, joining RM of BTS and actress Shu Qi. The ‘’Saltburn’’ and “Priscilla” star, known for his breakout role in HBO’s ‘’Euphoria,’’ has been captured in new campaign images wearing a coral chunky knit sweater over a chocolate brown shirt, embodying the brand’s signature sophistication.
Elordi’s appointment comes as no surprise, as the actor has been spotted wearing Bottega Veneta designs on numerous occasions, including the 2023 Venice Film Festival and the GQ Men of the Year Awards. His diverse acting roles and enviable wardrobe have cemented his status as a contemporary pop culture icon and industry “IT” boy.
Creative director Matthieu Blazy, who joined Bottega Veneta in 2021 after stints at Raf Simons, Dior and John Galliano, has been instrumental in shaping the brand’s aesthetic. Blazy recently spoke about the brand’s new Milan store, the first designed under his direction, saying, “There are different experiences of space in the store. I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship. And to capture the intimacy and the imagination of getting dressed.”
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Elordi’s partnership with Bottega Veneta aligns perfectly with his affinity for classic and timeless pieces. The actor has previously appeared in campaigns for Hugo Boss and Calvin Klein, and last year became a global ambassador for Swiss watchmaker Tag Heuer. “I’ve always been drawn to things that are both classic and timeless, so partnering with Tag Heuer was perfect for me,” Elordi said in a statement. “I’ve always admired Hollywood’s iconic leading men, so to wear Monaco – a watch made famous by Steve McQueen – is special. Tag Heuer has been the epitome of elegance and excellence for over 160 years, and it’s thrilling to be their representative for the next generation.”
As Bottega Veneta’s newest ambassador, Elordi will represent the brand in campaigns, red carpets and public appearances, further cementing his status as a fashion icon.
